A Socialist Free Market
I have been an NVIDIA fan since my first GeForce 2 card way, way back in the day. I have never had any problems with their hardware, their driver support has been phenomenal, and they always seem to outperform ATI just enough to make them worth it.
Then I read this.
Apparently, NVIDIA has actually created a documented strong-arm policy called the UMAP. This policy dictates the advertised prices that retailers and etailers can show on their sites for video cards that have the same model of NVIDIA's GPU. As a result, you can no longer go to sites like Newegg and easily compare prices between different companies versions of those cards, such as the 8800GTX. You have to either click on the item itself or actually add it to your cart before you see what the real price of the card is. If the question you are asking yourself is "how can they do this", the answer is simple. NVIDIA is the 800 pound gorilla of the graphics processor market. According to the above article, Newegg refused to change their site until NVIDIA told them that they would no longer be allowed to receive cards with their GPU's on them if they didn't. NVIDIA can apparently control where the manufacturers send video cards with their GPU on it and as a result, Newegg has a new advertising policy for NVIDIA cards.
NVIDIA is claiming that the purpose of the UMAP is to create an even selling market between the different video card manufacturers by forcing all of their advertised prices for the same GPU to be either the same or not displayed at all. While that may very well be true, I absolutely cannot fathom how they could think that this will not destroy their sales. ATI must be having a field day right now. I don't know of anyone, except the most fanatical, diehard NVIDIA loyalist, who would not immediately choose another brand for the simple fact that they are easier to compare prices on now, let alone choosing someone else because of NVIDIA's sales practices.
Had I known about this a month ago, I would have bought an ATI card instead of an 8800GT, regardless of the performance difference or driver support. Even if NVIDIA rescinds the UMAP (which is apparently a possibility according to the article linked above), the damage has already been done. I will not give anymore of my money to a company who cannot differentiate between the ability to flex their muscle and whether or not they should.
(For any of you NVIDIA execs reading this who need a clue, the answer is you shouldn't.)
